GM Furniture Rebrand
A complete brand overhaul for a modern furniture retailer, bringing warmth and sophistication to their visual identity.
Understanding the Problem
GM Furniture had outgrown their original branding. Their visual identity no longer reflected the quality and style of their products, leading to a disconnect with their target audience.
Our Strategic Direction
We conducted deep market research and customer interviews to understand the emotional connection people have with furniture shopping. The new brand needed to feel both aspirational and approachable.
Bringing It All Together
We created a refined brand system with a warm color palette, custom typography, and a modular visual language that works across all touchpoints from showroom signage to social media.
Project Visuals
The Impact
45% increase in social media engagement
30% boost in showroom foot traffic
Consistent brand recognition across 3 locations