Brand IdentityPackaging DesignContent Creation
Giftycof Coffee Experience
Crafting a rich brand experience for a specialty coffee brand that celebrates the art of Ethiopian coffee culture.
Client: Giftycof CoffeeYear: 2025
The Challenge
Understanding the Problem
Giftycof needed to differentiate themselves in a crowded specialty coffee market while honoring their Ethiopian heritage and appealing to a diverse, modern audience.
C
A
The Approach
Our Strategic Direction
We immersed ourselves in Ethiopian coffee culture, understanding the ceremony, the community, and the craftsmanship behind every cup. This informed every design decision.
The Solution
Bringing It All Together
A brand identity that weaves traditional Ethiopian patterns with contemporary design. Custom packaging, a warm color system, and photography direction that tells the story from bean to cup.
S
Gallery
Project Visuals
1
2
3
Results
The Impact
200% increase in online orders
Featured in Atlanta Magazine
Expanded to 5 retail locations