Brand IdentityInterior Design DirectionSocial Media
Ayla Cafe Brand World
Creating an inviting brand universe for a neighborhood cafe that feels like a second home.
Client: Ayla CafeYear: 2025
The Challenge
Understanding the Problem
Ayla Cafe was opening their first location and needed a brand identity that would instantly create a sense of warmth and community in a competitive cafe market.
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The Approach
Our Strategic Direction
We worked closely with the founders to understand their vision of creating a "third place" — not home, not work, but somewhere in between where people feel they belong.
The Solution
Bringing It All Together
A brand system built around hand-drawn illustrations, earthy tones, and playful typography. We designed everything from the logo to the menu boards to the interior signage.
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Gallery
Project Visuals
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Results
The Impact
Fully booked opening week
Strong social media community from day one
Named "Best New Cafe" by local press